Looking Ahead: Event Industry Trends

By administrator

Feb 7, 2023

The event industry is expected to undergo several shifts in 2023, including the growth of hybrid events, the return of in-person events, a switch to quick event check-in, and the rise of digital ticketing. As technology advances, events are becoming more seamless and efficient for attendees while offering unique experiences. Companies and event organizers are looking for ways to reach a wider audience and adapt to the changing landscape of events. Hybrid events, combining virtual events and in-person elements, are becoming increasingly popular as they allow attendees to participate from anywhere in the world. In-person events are coming back as the world begins to recover from the COVID-19 pandemic, and people crave face-to-face interaction. Quick check-in processes and digital ticketing are streamlining the event experience for attendees and organizers alike. These event industry trends are set to shape the industry's future in 2023 and beyond.

Hybrid Options Will Remain Big in The Future

Hybrid events have emerged as a trend in the event industry for 2023. The COVID-19 pandemic has forced many events to pivot to virtual events and hybrid formats, and this trend is expected to continue even as the world begins to recover. Hybrid events offer the benefits of both virtual and in-person events, making them appealing to a broader audience and giving companies and event organizers the ability to reach more people cost-effectively.

The popularity of hybrid events lies in their ability to offer attendees the best of both worlds. Attendees can participate in the event from anywhere in the world as long as they have access to the internet. This allows companies to reach a wider audience, including those who may have yet to be able to attend the event in person due to location, budget, or time constraints. In addition, hybrid events allow attendees to interact with each other and the speakers, fostering a sense of community and connection, even if they are not in the same room.

Hybrid events have changed the event industry in several ways. They have made events more accessible, allowing companies and event professionals to reach a wider audience. They have also made events more cost-effective, as virtual elements can be less expensive to produce than in-person events. In addition, hybrid events offer more opportunities for attendees to engage with each other and with the event through virtual networking and interactive elements.

Despite the many benefits of hybrid events, there is still room for improvement. One of the challenges of hybrid events is the technical side, specifically virtual event platforms that ensure that virtual attendees have a seamless experience and that the virtual elements are integrated seamlessly with the in-person features. Another challenge is creating a sense of community and connection between virtual and in-person attendees, which is essential for the success of your event.

The Return to In-Person Events is Key… But They're A Little Different

In-person events are coming back as an event trend in the industry for 2023 and beyond after being heavily impacted by the COVID-19 pandemic. Many people are now eager to return to in-person events and networking opportunities as the world recovers from the pandemic, and people crave face-to-face interaction.

The pandemic has had a profound impact on the event industry, forcing many events to pivot to virtual or hybrid formats. As a result, the in-person events that are taking place are being designed with safety in mind. Event organizers are implementing safety measures such as temperature checks, mask requirements, social distancing, and increased hygiene protocols to ensure the safety of attendees. In addition, the pandemic has also led to a renewed focus on outdoor events, as they offer more space for attendees to socially distance themselves.

Despite the challenges posed by the pandemic, the appeal of in-person events remains strong. In-person events offer personalized experiences that cannot be replicated online, including the opportunity for attendees to connect, network, and build meaningful relationships. They also offer opportunities for attendees to learn and engage in hands-on activities, which can be difficult to replicate in a virtual setting.

Going forward, in-person events are expected to play an essential role in the event industry. They offer the opportunity for attendees to connect, build relationships, and experience unique events that cannot be replicated online. As the world begins to recover from the pandemic, companies and event planners are looking for ways to bring people together safely and responsibly.

Quick Check-ins Are The New Normal for Future Events

Quick check-ins have become an important event trend in the industry, streamlining the process for attendees and making events more efficient for event planners. With the use of event kiosks and check-in apps, attendees can quickly and easily check in to events, reducing wait times and improving the overall event experience.

Event kiosks are self-service stations allowing attendees to check in to events independently. They can be used for various tasks, including registration, ticketing, and collecting information from attendees. Event kiosks can speed up the check-in process and reduce wait times, making it easier for attendees to enter the event and start enjoying the experience.

In addition to event kiosks, event check-in apps have also become a popular event trend in the event industry. These apps allow attendees to check in to events from their smartphones, eliminating the need for paper tickets or long lines at check-in stations. Check-in apps can also manage attendee information and track who has checked in, making it easier for event organizers to manage the event.

On-site badge printing is another crucial event trend in the event industry. With this technology, event planners can quickly and easily print badges for attendees on-site, reducing wait times and improving the overall check-in experience. On-site badge printing can also create custom badges for attendees, incorporating branding and other important information.

The use of event kiosks, check-in apps, and on-site badge printing has streamlined the check-in process at events, reducing wait times and improving the overall experience for attendees. By making it easier and more efficient for attendees to check in to events, event professionals can focus on other aspects of the event, such as content and networking.

Digital Ticketing is Here To Stay

The move to digital ticketing in the events industry is becoming increasingly popular in 2023 and beyond, offering several key benefits over traditional paper tickets. Digital ticketing eliminates the need for physical tickets, making it easier and more convenient for attendees to access events.

One of the main benefits of digital ticketing is the use of barcode readers. Barcode readers are fast and efficient and can scan tickets quickly and verify event attendance. This eliminates the need for manual ticket checking, reducing wait times and improving the overall event experience for attendees.

Another key benefit of digital ticketing is minimized contact. In the era of COVID-19, many people are looking for ways to reduce physical contact and minimize the risk of exposure to the virus. Digital ticketing eliminates the need for physical tickets, reducing the need for event attendees to handle tickets and minimizing the risk of transmission.

In addition to minimizing contact, digital ticketing eliminates the risk of lost tickets. With traditional paper tickets, there is always the risk of tickets being lost, damaged, or stolen. Digital ticketing removes this risk, as tickets are stored electronically and can be easily accessed by attendees. This also reduces the need for event professionals to deal with lost ticket claims, freeing up time and resources for other aspects of the event.

The move to digital ticketing is also good for the environment, as it reduces the need for paper tickets and helps to minimize waste. In addition, digital ticketing is more secure than traditional paper tickets, as it is harder to forge or duplicate digital tickets.

Moving Toward Sustainability

As people become more aware of events' impact on the environment, event sustainability has come to the forefront. Sustainable events aim to reduce the environmental impact of events and promote sustainability practices, such as reducing waste, using renewable energy sources, and minimizing the carbon footprint of events.

One of the critical components of sustainable events is reducing waste. This can be achieved by using biodegradable materials, reducing the amount of packaging used, and encouraging attendees to recycle. Event organizers can also encourage attendees to bring their reusable water bottles and reduce the amount of single-use plastic used at events.

Another essential aspect of sustainable events is the use of renewable energy sources. This can include using solar panels to power event lights and equipment, using electric vehicles for transportation, and using green power sources for event facilities. Event organizers can use renewable energy sources to reduce their carbon footprint and promote sustainability practices.

In addition to reducing waste and using renewable energy sources, sustainable event strategies also focus on minimizing the carbon footprint of events. This can include reducing travel distances for attendees, encouraging public transportation use, and offsetting events' carbon emissions. By reducing the carbon footprint of future events, event organizers can help to protect the environment and promote sustainability practices.

Choose 2 Rent Keeps Your Events On-Trend in 2023 and Beyond

In conclusion, the event industry is experiencing significant changes in 2023 and beyond, and Choose 2 Rent is here to help you stay connected with event industry trends. With the growth of hybrid events, the return of physical events, and the move toward sustainable events, event organizers are adapting to new technologies and trends to create better experiences for attendees.

Choose 2 Rent's Event Kiosks provide a fast, efficient check-in process, reducing wait times and improving the overall event experience.

Our Digital Ticketing technology helps to create a more secure and efficient event experience for attendees.

Our iPads for hybrid events provide attendees with a seamless and interactive experience. This technology allows attendees to access event information and resources, participate in virtual events, and engage with other attendees in real-time.

Finally, the trend towards sustainable events is becoming increasingly important. With our sustainable event badges and printing, event organizers reduce waste and promote sustainability practices.

Choose 2 Rent is the way to go for all your event planning needs! Contact Us today!