How to Make Environmentally Sustainable Corporate Events

By administrator

Aug 11, 2022

Companies must use communication, marketing, and public relations tools to build, manage and maintain their image, clients, and relationships of interest.

Nowadays, it is challenging to stand out from the competition since there is a significant similarity between the products and services offered. As a communication tool, events can help differentiate the brand and the company, among many other objectives. And one of the elements that began as a game-changing factor is sustainability.

Today, not all institutions apply these practices, so it is not only an outstanding element (as a marketing element), but it is also an important principle on which to base your activity as an event organizer, incorporating these principles into your professional work (as a collective responsibility).

Events reflect the image of the institution and, therefore, must be an example of the organization's involvement with society. Events must be sustainable.

Sustainable practices aim to define viable projects and reconcile the economic, social, and environmental aspects of human activities; the "three pillars" must be taken into account by communities, companies, and individuals. Therefore, the concept of sustainability should be applied to all personal and corporate activities.

How to create an environmentally sustainable event?

In all these types of events and company meetings, waste materials, such as plastic and paper, abound. Not to mention the amount of electrical energy needed to make them happen.

Fortunately, this situation is changing, as sustainability is becoming increasingly important for companies in their event planning. 

But where do we start when making a sustainable corporate event? Here we’ll show you the best tips to create environmentally sustainable events.

Mobility and accessibility

Choose a site that is well served by public transportation and provide this information in advance to attendees.

Another idea would be shared transfers. Opting to hire shuttle transportation services that facilitate the movement of attendees to the chosen location, airports, hotels, etc.

It is also important to guarantee accessibility and eliminate possible physical and/or sensory barriers that could hinder the participation of all attendees equally.

Avoid pre-printing badges

A lot of companies’ waste in events is due to paper badges not being biodegradable or recycled, which makes even more of an issue if they are printed before the event, not being sure of the exact number of badges they’ll need. The solution to this would be to switch to on-site printing.

Electronic check-in has also greatly reduced the use of paper. Attendees have a digital badge with a QR code on their cell phones that they don't even need to print out.

Lighting

In this aspect, the best thing would be to make the most of the hours of sunlight. To bet for spaces outdoors or with the good entrance of natural light and in the summer when days are longer and luminous.

And failing that, to bet on the ecological LED lighting. LED lighting increases energy efficiency, lasts longer, contains less toxic elements in its composition and low consumption translates into lower CO2 emissions.

Waste management

Adjusting resources as much as possible to the number of people attending will avoid overconsumption. In addition, avoiding disposable products, single-dose and over-packaged products will help to significantly reduce waste management. If it is unavoidable, we can always look for the recycled and/or biodegradable version of these products.

Try recyclable name badges and biodegradable badges

Recyclable badges and biodegradable badges are a great solutions to make an environmentally sustainable event. You can try switching regular paper badges to biodegradable plantable seed paper badges, which you can plant and a mix of flowers will grow.

Switch to an eco-friendly printer

Solvent ink from printers can greatly affect not only the environment but our health as well. There is a solution to this problem in eco-solvent inks. Eco-solvent printer ink is biodegradable, meaning it assimilates well with the environment.

Reusable decoration

In the decoration sector there are many options made of cardboard, rice fiber, bamboo, and wheat pulp ... In addition, if we avoid putting dates on roll-ups or posters, we can reuse these materials for future occasions. If you are going to give promotional material and/or gifts, you can try that besides being recycled, they are fair trade. 

Keep in mind that a 100% sustainable event does not exist, but small acts can mean a lot.

Although we cannot apply all the ideas that exist to contribute to the care of the environment, changing what costs us the least will be a big step.

The planet will be grateful, the organizing company will show a renewed image, and the attendees will appreciate this new way of doing events. What more could you ask for?

Why is it important to implement these sustainable practices?

Turning environmentally sustainable and eco-friendly has become a trend for companies these past few years, mostly for the changing preferences of the customers. Consumers at present will gladly pay more for products from an eco-friendly business, according to the Nielsen Global Sustainability report.

Sustainability, such as communication or food, has become a strategic value in events. To achieve a competitive advantage derived from this quality, the organizing company must ensure its presence in all possible areas of the event.

For this reason, it’s why it is so important to make your conference and corporate event more sustainable and find a trustworthy event registration provider. Here at Choose 2 Rent we strive to provide you with the best service in event equipment!